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Creators
Federation’s President and Executive Director
Jonathan
Tasini is the founder, president and executive director of the Creators
Federation. Tasini first proposed such a Federation in the early
1990s, a concept that a number of organizations signed on to yet
were unable to implement because of the lack of organizational resources.
Tasini served as the president of the National Writers Union
from 1990 to 2003 (he is still the NWU's president emeritus). During his tenure, he oversaw the rapid growth of
the union. From 1990 to 2003, the union nearly tripled in size
and its budget grew seven-fold to $1.7 million.
Tasini envisioned the importance of authors’ electronic rights
in the digital age before it emerged broadly. In 1993, he initiated
and was the lead plaintiff in the landmark lawsuit, Tasini v. The
New York Times, alleging widespread copyright infringement by major
media companies. On June 25th 2001, the U.S. Supreme Court ruled
in favor of the plaintiffs, creating liabilities for the media industry
and providing the basis for class action lawsuit that lead to a $18 million damages pool for freelance creators.
He developed innovative strategies to bring pressure to bear against
media companies in the wake of landmark lawsuit victory, including
a new class action lawsuit and a national pension fund campaign
to highlight financial liabilities. He conceived of the freelance
writer’s version of ASCAP—a licensing agency to authorize
use of creators’ works, and track and pay royalties called
the Publication Rights Clearinghouse (PRC).
He developed coalitions nationally and internationally. He and
his Dutch counterpart (Dutch Journalists Union Executive Director
Hans Verploeg) conceived of the 2000 Authors Summit in London. The
Summit unified authors worldwide around a specific plan of action,
including a campaign for collective bargaining rights for freelance
creators where they don’t exist; a strategy for legal action
to challenge violations of rights; international coordination of
lobbying efforts particularly at WIPO; the creation of an international
media database; and training materials for unions and for freelancers
to improve the quality of bargaining (model contracts and negotiating
skills).
He developed legislative strategy around numerous issues, including
temporary employment, taxes, health care, anti-trust and collective
bargaining. He is leading a lobbying effort in Congress for an anti-trust
exemption for freelance creators.
He also negotiated landmark contracts, including reaching the
first licensing deal with a commercial website (Contentville.com)
in an agreement that paid authors a higher royalty fee than publishers
(authors received 30 percent of all download fees, publishers received
25 percent).
He served as an Executive Board Member of the International Federation
of Journalists, which represents around 450,000 members in more
than 100 countries in Europe, Africa, Asia, Latin America, South
American and the former Soviet Union. He was a member of the AFL-CIO
Committee on Arts, Media and Entertainment of the AFL-CIO’s
Department for Professional Employees; and a member of the International
Technical, Office and Professional Advisory Council, United Auto
Workers, which oversees all white-collar organizing in the UAW.
He also was a member of the National Research Council’s Computer
Science and Telecommunications Board’s joint industry-scientific-academic
panel that issued the report, "The Digital Dilemma: Intellectual
Property in the Information Age," which outlined policy recommendations
for Congress. He was also named one of the Publishing Industry’s
40 Most Influential People in 2001 by Folio Magazine, the Magazine
for Magazine Management.
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