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Strategic Campaigns and Research
A strategic campaign identifies a long-term goal whose achievement will make a
significant change in the basic power relationships between creators and their
employers. Many creators' organizations work hard to develop effective campaigns
but, in many cases, they react to events and find themselves in a defensive
posture primarily because they are under-resourced or burdened with the daily
operation of their respective organizations. But, far more important, any
strategic campaign developed by a single organization will not realize its full
potential if it seeks to make fundamental strategic change in isolation from the
rest of the creators' groups.
The first step will be to construct a Strategic Power Analysis
of the industry. Drawing on the knowledge existing in many organizations, the
Federation's staff will outline the corporate profile of the international media
industry; its relationships throughout the world with each other and with
governmental (politicians, regulators) and non-governmental allies (banks,
suppliers and other non-media corporations); and, finally, how creators fit into
the picture and what options they have to shape the industry's behavior. The
Federation will, then, work with its constituent organizations to formulate
proactive, global, strategic campaigns on issues ranging from copyright
protection to industry contract standards to collective bargaining.
Goal: assemble a strategic power analysis that can be
used by creators' organizations to plan proactive, strategic campaigns.
More on the progress of the strategic power analysis will be published in the
future.
Please feel free to e-mail us your thoughts at:
projects@creatorsfederation.org
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